Livotte was launched in 2016 by Beth Pollack and Delphine McNeill who had both previously enjoyed illustrious careers in the fashion industry working for major brands in the U.S and Europe. With a vision to take the humble t-shirt to the next level and create a collection which served the needs of the modern woman, Livotte has fast become the go to label for staple jersey tees.
“Wear, wash, repeat. Dress it up, dress it down and most importantly, wear it your way”
Can you tell me a little more about your individual careers and how you met?
I started my career at Lucky Magazine and then went on to work in wholesale for premium denim companies in New York. I then moved to London and worked for shoe designer, Camilla Skovgaard. Delphine started her career working for Peter Lindbergh and then went on to produce runway shows for the Gucci Group, Carolina Herrera and Nina Ricci.She then became Head of Special Events at Barneys New York
We met each other in London around the time our daughters, Livvy and Charlotte, were born.
Where does the name Livotte come from?
Livotte is named after Livvy and Charlotte because we wanted to show the girls that anything is possible and also to build a brand on our own terms.
One of the greatest wardrobe basics is the t-shirt, why did you decide to build a brand around this particular item of clothing?
I worked in denim and t-shirts for years and my go to look is still the classic jeans and t-shirt combination. Denim has evolved over the years but we felt that the humble t-shirt had been left behind. We saw a gap in the market for luxe everyday basics which could be easily added to your wardrobe and work for most occasions. We made it our mission to elevate the t-shirt and Livotte was born!
Do you each have a favourite style out of the current collection?
We both love Grace and the new Diana style is our favourite. We have a few new styles in the pipeline which are going to be amazing as well!
Can you tell me a bit more about the Livotte design and production process?
We are often inspired by style icons that are timeless and effortlessly chic. We work together to come up with designs based on necklines and sleeves that we love and then we develop the collection from there. Often new styles are extensions of those styles which we know our customers love. For example, Grace was very popular so it was a natural move to design a long sleeve version of this style which is Diana. The same with Jane and Edie. We are about to launch our Spring 2019 collection and there are some definite “must haves” for the new season.
How would you describe your respective roles in the business?
We both work on the creative design process and spend most days working together which is great. Aside from that, I handle most of the business administration and Delphine works on Livotte events which are a big part of how we are building the brand.
What has been your most successful marketing tactic so far and how do you connect with your ideal customers?
We love to do small shopping events. As we are still young it allows us to connect with the customer on a personal level and we learn so much. Knowledge is power and it’s great for us to learn first hand what people like and want from our brand.
Best moment in business so far?
We were thrilled to be featured by Anna Murphy in The Times. She wrote a full page on Livotte a few months after our launch and it was flattering to be featured by such an influential journalist. It also had an amazing effect on growing our customer base which we were very fortunate to achieve so early on in our business journey.
Biggest learning curve?
Neither of us had ever worked in production or technology before so we have learned a great deal in both of those spaces. There is so much that we do on our own which we never thought we would be able to do.
Favourite event or networking group in the city?
We are not members of any networking groups and are both “natural networkers” in our own right. We love to organise shopping events in and around London and always host one in the fall and another in the spring. We adore bringing together brands and people that we love and admire.
Your Top 5 London Essentials?
1. Livotte t-shirt-short sleeve and long sleeve and black and white of course
2. Trench coat
3. Fur Gillet
4. A great pair of trainers-we love B4Ballerinas as well as Golden Goose and Adidas
5. Gail’s Bakery oat milk cappuccino is a great start to the day!
Favourite place for meetings and a great cocktail at the end of the week?
We love Daylesford and Good Life which are both on Sloane Avenue. It’s close to our office so easy for us to pop in and out. For cocktails it has to be Blakes Hotel.