The Business of Design with Kirath Ghundoo
Kirath Ghundoo is a surface pattern and wallpaper designer renowned for her geometric wallpaper designs. Since the launch of her first collection in 2011, she has become a design industry favourite both in the UK and internationally and works on both commercial and residential projects as well as a growing number of global collaborations. She has achieved recognition in the design press including ELLE Decoration,The Sunday Times and in Living etc who labelled her as “the queen of pretty geometrics.”
How would you describe the KG brand?
I think I have created a brand which is a true reflection of me as a person. KG represents everything I love, from bold patterns to vivid colours and interesting textures. I am always picking up new inspiration from different places whether that’s from a recent trip or from fashion or street style and because of this I think it keeps the brand fresh and innovative. KG is vibrant, young and fun but also stylishly sophisticated.
You have been in business for 7 years and you achieved success early on in your journey. What do you think contributed to your initial success and how have you built on that?
My philosophy is to stay true to my own design ethos and I don’t follow trends which I think sets me apart from how many other designers work. I follow my own path. Having a strong USP I think is crucial when you are trying to create a successful business in a crowded industry like interiors or fashion.
MIX ‘N’ MATCH 11 was my 2011 launch collection and the success of that supported by the recognition I received from the industry, gave me an amazing foundation on which to build my business. In 2012 I was shortlisted for the Homes and Garden Young Designer of The Year award which was fantastic having only been in business for 12 months.
I am always focused on taking the brand to the next level and building my customer base, whether that’s in the commercial or residential space or through new partnerships and commissions. It’s great that there are no geographical limitations in terms of the scope of potential clients who I can work with.
Trade shows play a big part in my business and marketing strategy. It is definitely important to have a presence at these events so I can really showcase the brand both from a business point of view and also in terms of building my personal brand as a designer. Trade shows are great for making new connections, whether that’s an architect or stylist I have never worked with before or a member of the press who is new to the brand. You never know where these connections might lead to in the future.
Much of your inspiration comes from travelling – how do you develop that initial spark of inspiration that you might experience into a new design?
Travel is a huge part of my inspiration and I need to experience new things, cultures and people in order to ignite and fuel my work and design process. I naturally collect pattern, shape and colour ideas wherever I am and store visual ideas in a diary and sketchbook.
When I’m travelling, my camera is always with me, and when I return from a trip I will begin to create colour stories from my photographs, sketching ideas for a potential new collection. I never force inspiration and it has to be an organic and natural process in order for me to create something I really love.
You work with clients all over the world – what has been your favourite project or collaboration so far?
It’s hard to choose as there have been so many and I am lucky to have worked with a variety of different clients. Wax Revolution in Mexico is a chain of lifestyle salons and I was tasked with creating a bright and quirky concept to fit in with their playful interiors vision. I designed surface pattern prints for vinyl to add some fun and quirkiness to their reception area and treatment rooms. It is so rewarding to work with clients who appreciate your style.
Sometimes I can’t believe I get to work on my dream projects and do what I love. It’s such a great feeling creating happy spaces for people to enjoy!
What are you currently working on at the moment and what can we expect to see from you in 2019?
In January I will be launching my new range, KG Classics Collection 19. The classically inspired wallpapers have a rich colour palette and bring a sense of opulence and grandeur into interior spaces. It is always great to see all of your hard work come to fruition and your designs come to life.
I will also be at the Decorex show in London in September which is an amazing event to be part of for inspiration, networking and marketing.
I will also be continuing to grow my existing international collaborations in LA, Australia and Netherlands and also focusing on securing new projects.
My vision is to keep creating happy walls and surface designs for clients worldwide.